Blog

Pricing Psychology and Selling Your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.” Welcome to the psychology of pricing! According to research, people tend ...

Continue Reading

What’s the “Emotional” Return on Investment of a New Home?

Chances are, you’ve heard the expression, “Your home is your biggest investment.” For most homeowners, that’s true. So, when you’re shopping for a new home, it’s important to consider the financial opportunity of any purchase. Ideally, you want a home that is likely to increase in value over time. In other ...

Continue Reading

Protecting your Home Gadgets from Hacking

Imagine your coffee maker switching on by itself, staying on for hours, overheating and becoming a fire hazard. That’s not science fiction. As more and more appliances incorporate Wi-Fi, the opportunities for hackers to play havoc with your home gadgets increase. How do you prevent that from happening? Here are some ...

Continue Reading

What to Look for when Watching a Walk-Through Video

Walk-through videos are becoming increasingly popular. The seller’s agent simply films a tour of a home, often including commentary, and then makes the video available to prospects. When you’re shopping for a new home, you want to get the most out of watching this type of video, especially if you’re relying ...

Continue Reading